If you watch the growing variety of business channels and/or news each day, you´ll notice a number of company´s using the term "sentiment" when discussing the overall market. We see this as a broad sign that companies are finally beginning to admit that there is more to the stock market than just fundamentals and technicals -- something we´ve been shouting since 1981. Having pioneered Expectational Analysis®, Bernie Schaeffer and his team have tested and developed many qualitative and quantitative methods to evaluate sentiment that go beyond the broad read you may hear from these firms. The distinguishing difference is that our indicators do not reflect only the overall market. Having had such a long term head start in this discipline, we´ve been able to develop sentiment indicators all the way down to individual stocks. Thus, we can use sentiment to play more than just market index options; we can apply this "edge" to individual stock option plays.

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